One of the most important elements in a successful search engine optimization campaign is to define the keywords for your Web page. The keywords are the words and phrases that search engine users type when searching for Internet content. Thus, in order for your Web page to be found by search engine users, it must be thoroughly optimized for a selection of carefully chosen keywords that you expect search engine users to use when searching for your particular type of site. Generally speaking, you should not attempt to optimize a single Web page for more than two-three keywords.
The Traffic Blazer Keyword Generator tool helps you zoom in on the most popular end most effective keywords for your Web page. The Keyword Generator is powered by Yahoo! Search Marketing; one the Internet's largest provider of pay-per-click advertising. This means that the tool provides you with an accurate indication of the current popularity of the keywords you are selecting for your Web page. To use the tool, enter a word or phrase that relates to your Web site; then initiate the suggestion process. The Keyword Generator will return a complete list of related keywords and indicate how many search engine users have searched for each of those words and phrases over the last 30 days. The keyword popularity will give you an indication of which of the keywords are most likely to send search engine–generated traffic to your site.
As you select the keywords you intend to optimize your Web page for, keep in mind that those keywords must closely reflect the words and phrases the majority of search engine users would be using if searching for the particular type of content provided on your Web site. Thus, the main objective of your keyword-research efforts should be to zoom in on a selection of words that provide an accurate description of the site's topic, yet are popular enough among search engine users that they will actually help attract the Web site traffic you are seeking.