The response analyzer provides a comprehensive view of
campaigns, subscriber, demographic, and interest group activity. All reports are
highly customizable and allow you to drill-down to get a detailed
snapshot of each campaign. Choose to see response rates from a specific
campaign or group of campaigns, check response rates according to
demographic category, review individual subscriber history, or check the membership levels of your interest groups.
A detailed campaign response report displays and includes a graph illustrating the response rates for the selected campaign.