Your subscriber list is collection of e-mail
addresses representing contacts, customers and/or members of your
organization. The list is permission-based, meaning that each
person in your list has told you that they want to receive e-mail
messages from you. You can add members to your subscriber list by
entering individual subscriber information directly or by
importing an existing customer list.
Be sure to use the Opt-In Magnet to attract subscribers by
creating a sign-up form
on your Web site. The sign-up form lets visitors to your site join your mailing
list directly from your Web site.