The Build Sign-Up Form
page is where you select the information you want to appear on the sign-up
form, tell Express Email Marketing what questions to mark as required, and define the
exact order you want the questions to appear in on the sign-up form.
Then design the look and feel of the sign-up form.
In the Add Subscribe Link
page, select the subscribe link you want to place on your
site and "copy and paste" it into the appropriate page on your Web site.
Visitors to your site can opt-in to join your list by clicking the
subscribe link and going to your sign-up form.